The Olympic Games - Team South Africa and Mr Price Sport

active journal > mr price sport partners > the olympic games - team south africa


The Olympic Games is the world's most internationally represented multi-sport event, with thirty-five sport types and over two-hundred nations taking part. The Games are typically hosted every four years but were delayed in 2020 due to the COVID-19 pandemic.

The partnership with Mr Price Sport officially kicks off in 2021. For the first-time, the South African Olympic and Paralympic athletes will be wearing locally developed athletic apparel at the Olympics’ opening ceremony, as well as on the podium. The four-year deal encompasses the following events: Tokyo 2021, Birmingham 2022 Commonwealth Games, the 2023 Africa Games in Accra and the 2024 Summer Olympics in Paris.

President of SASCOC (South African Sports Confederation and Olympic Committee), Mr Barry Hendricks shares his thoughts on the new partnership, “It has always been a goal of SASCOC and Team South Africa to partner with a proudly South African brand. We are excited and thrilled to be partnering with Mr Price Sport - this is a momentous occasion in which Team South Africa will participate in the world’s biggest events, kitted and dressed by a South African brand, a first of its kind.”

Mr Price Sport is no stranger to developing activewear for multiple sport types and the Team South Africa range covers a host of disciplines. The Mr Price Sport team worked closely with local designers, with expert advice from SASCOC and the athletes, ultimately creating innovative and iconic activewear for Team South Africa. Additionally, they will be making key items available in stores, allowing fans to wear the same kit worn by their heroes as they enter the stadium in Tokyo.

Managing Director of Mr Price Sport, Roger Maingard said, “We are very excited about this new partnership and it is an absolute honour to be kitting out Team South Africa. Equipping South Africa’s foremost, elite athletes in one of the country’s most accessible brands serves as a great inspiration for all. Having young, aspiring Olympians see their sporting heroes in a brand they know and love can only serve to inspire.”